2022 Top Distributors: The Payoff of Proforma's $20 Million Investment in Technology
As part of Print+Promo Marketing's 2022 Top Distributors list, we asked some of the top-ranked distributors about what their future plans look like, and trends they've kept their eyes on in the industry. Here, we talked to Proforma CEO Vera Muzzillo — No. 4 on our 2022 list — about the company's recent investments, and how they've contributed to its success in 2021.
Proforma has invested $20 million in technology over the last few years, and that investment is already paying off. The company once again finished 2021 in the top five of our list, with technology playing an integral role in its sustained success. Proforma launched its 6,000th e-commerce store this summer, and has grown its e-commerce footprint by 300% since the start of 2022. It also launched an automated sales insights tool within ProVision, its proprietary business management system, as well as an e-commerce certification program. Add that to investments in its sales and marketing teams, and Proforma looks poised for continued growth.
“I truly believe we have the most talented and dedicated team in the business across all departments,” says Vera Muzzillo, CEO of Proforma. “Our technology team continues to develop industry-leading, cutting-edge technology that sets us apart from the competition. Our sales and marketing teams continue to expand and reach new heights in moving the Proforma vision forward, which empowers our owners’ success.”
What They Learned: “In 2021, we were forced to adapt to a changing world and embrace the hybrid working model,” says Muzzillo. “In doing this, we found that our employees’ productivity did not waver, and our flexibility allowed them to thrive in what may have been a difficult year for many of them. The hybrid model can and does work, and our continued success in light of this abrupt switch is proof of that. We also learned, more than ever, how important having a strong online presence is and the potential that a robust e-commerce solution holds.”
View the full 2022 Top Distributors list (including a list of the fastest-growing distributors and top distributors by product category) here, or click here for stats, trends and analysis from the list.