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This is the Academy Awards' first venture into brick-and-mortar retail. Previously, the Academy sold merchandise online and in person to fans in the bleachers. Will this move prove a profitable one for the awards show? We would assume yes, considering a pop-up shop on Hollywood Blvd. will be a huge draw for tourists looking to be a part of the exciting awards season.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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