06/06 Editor's Note
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Simply stated, the promotional products industry is fun. Walking around the Promotions East show in Atlantic City, N.J., earlier this month, the fun and comraderie of all those involved was surprisingly evident. While competition in the industry is fierce—one gentleman at the show actually described it as “canabalisitic at times”—the joy, laughter and telling of tall tales by old friends who have been “duking it out” to gain new business over the course of years could be heard in almost every booth.
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