OrigAudio: Why Landing at a Big Retailer Wasn't Our Golden Goose

Electronics supplier OrigAudio explains its decision to focus on the promotional industry.

If your startup is focused on offering customers products, landing at a big-name retailer may not always be the best route.

That said, my audio-equipment company, OrigAudio, did experience benefits from partnering up with the likes of Bed Bath & Beyond and Nordstrom. For one, it was great brand exposure, and these partnerships meant huge sales volumes that most likely we would not have been able to achieve otherwise. However, despite record sales, we were shocked to discover net profit was lacking.