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Facebook's mission to secure its status as the world authority in who knows who—a constant, lumbering quest to improve its advertiser-serving "social graph"—involves more than just parsing your status updates and cataloging your relationships. It also, quite simply, means knowing what you look like. The company's flirted with facial recognition for years to this end—it rolled out and then rolled back face recognition in user-uploaded photos in 2010—and a proposed change to its terms of service, introduced last month, would give it the right to use your profile picture in an effort to enhance it's auto-tagging efforts.
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