Steve Jobs: An Iconoclast of Marketing

Steve Jobs helped lead a company that made consumers want a device before they knew they wanted it, with very little product testing and—in the case of the iPad—against the advice of market analysts who said nobody would find a need for one. He was a marketing iconoclast.

The death of Steve Jobs is not just a monumental loss to the technology industry, but as Barack Obama said as he paid tribute to the co-founder, "the world has lost a visionary"—particularly the world of marketing.