Nike, Under Armour Win Sports Apparel Wars In 2015

Sportswear giant Nike Inc. and upstart brand Under Armour Inc. emerged as clear winners this year in the ultracompetitive athletic apparel marketplace. Both companies wowed investors with steady, impressive growth in 2015 and established ambitious financial targets for 2016—and beyond.

Nike still has a stranglehold on the sports apparel market, but it’s taken Under Armour less than two decades to emerge as a long-term challenger. Under Armour already posts competitive apparel sales in the United States and stands poised to jostle with Nike and Germany-based brand Adidas for market share and shelf space on both the domestic and international markets.