The past few years have been, notoriously, not easy on J.Crew. While the media narrative has been focused on slumping sales and supposed Jenna Lyons censure, the brand itself has been, admirably, continuing to do what it does best—namely, making fashion-forward basics that blow most mall buys out of the water.
On our latest troll through J.Crew’s best and brightest, we spotted something … interesting. To promote its Boy Shirt, J.Crew styled a model in not one, not two, but three of the shirts, layered one atop the other in a rainbow of colors, like a beautiful fashion Gobstopper.
The question that immediately pops to mind is, of course, “what gives?” Is this J.Crew’s genius plan to sell three times more shirts, by creating a worldwide mania for the triple-layered lewk?