How Social Media Can Destroy Your Business and What You Can Do About It

CEOs, executives and employees in the U.S. have rallied to face the challenge of a social media marketplace. Social media has impacted how they perceive their roles, how they organize themselves, how they communicate to the marketplace and how they interact with customers. Some critics have challenged what the return on investment is for social media. Others have complained that the metrics don't exist to demonstrate value. What both overlook is the fact that their brand community has not only embraced socially media, but is leveraging it in ways that can either ensure that your business thrives or doesn't survive.