HanesBrands Launches Graphic T-shirt Division

Hanesbrands Inc. is trying to do the apparel equivalent of herding cats—timing the fickle apparel tastes of teens and young adults.

The company is launching a division, called Hanes Ink, which focuses on graphic T-shirt sales. Some images will be made available exclusively to larger retail customers, such as JCPenney, Kohl's, Target and Walmart.