EmbroidMe Helps Companies Promote Cause Marketing

WEST PALM BEACH, FL--(Marketwire - 12/23/10) - Cause marketing is an alliance between a business and a charity to market an image, product or service for mutual benefit. This reciprocal association creates goodwill and increased revenue for the company, while raising awareness and funds for those less fortunate through non-profit organizations. Studies have shown that consumers are more likely to have a positive image of a company that supports a cause they care about and will even be willing to switch brands. Once it takes on a cause, a company should advertise its efforts and market the goodwill into