Apple is Turning to Luxury Apparel and Accessories as it Grows Tired of 'Slumming'

Angela Ahrendts isn't coming to Apple to expand and oversee the company's retail stores. "That's a giant head fake," says Scott Gallway, founder of L2, a global "think tank for digital innovation." Instead, the former Burberry CEO will be tasked to "bring the company's minimalist aesthetic to the world of luxury apparel and accessories," according to Forbes.

Gallway notes that Ahrendts, who joins Apple next spring as a senior vice president, wasn't hired to simply spruce up the company's retail operations. Instead, she'll help Apple expand into product categories such as apparel, handbags, jewelry, sunglasses, watches, and luggage.