Abercrombie to 'Jersey Shore': Ditch Our Brand

Mike "the Situation" Sorrentino may have to find some new attire for his "gym, tan, laundry" routine.

Clothing retailer Abercrombie & Fitch said it would offer "substantial payment" to MTV's The Jersey Shore's cast members to stop wearing the brand on air.

"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans," an Abercrombie & Fitch spokesperson said in a statement.