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Caring for customers is a critical element in every business. Most small-business owners "get this," but struggle to deliver a consistent, flawless experiences to their customers as they grow. In fact, the challenge of caring for customers—through your employees—can be a big part of what accelerates your business's growth or holds you back.
Why? Your employees' contact with your customers is a big part of what shapes their experiences. It is often the single factor in whether those customers will be one-time sales or loyal, repeat clients.
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