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I received a direct mail piece recently that I thought showed a great way for promotional marketers to reach out to potential clients. Colorful, fun and personal, the mailer easily stood out from the endless heap of sample packages I receive and illustrated a lot of marketing tactics you can repeat in your own mailings. Check out the video to the above-left where I quickly run through what makes the package so clever and emotionally engaging.
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Michael Cornnell
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