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Wired recently posted an article about modern wristwatch designs
that, in addition to coinciding with our September story on the same subject, got me thinking about value. For most people, the main function of a watch is also its least-used function; sitting at my desk, I can see the time from three different sources, all more easily viewed than my watch. Yet every morning standing in front of my chest of drawers, I go through the same ritual of making sure I have everything I need on me:
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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