Imagine, if you will, going to a circus. Not just any circus, but the largest one you've ever seen. The scent of rich, buttery popcorn fills your nose as you hear elephants trumpeting somewhere in the distance. As you try and pinpoint the sound, a car filled with 20 clowns drives by, while in the other direction an acrobat stands on top of a lion. On top of a bear. On top of a horse. Spotlights and flashing neon are everywhere. Smoke from a fog machine pours from a mysterious tent, and in the center a ringmaster barks over the crowd, directing its attention in 10 ways at once. There are so many rides and games and attractions that you're dizzy trying to decide which to visit first.
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.