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Five years, 11 issues per year (not counting our Buyer's Guide), an average of 110 product per issue. That's over 6,000 product spotlights in Promo Marketing magazine since I began, and that number doesn't count our Product of the Day, Threads Editor's Picks, our supplemental issues and other special projects. I've read, edited and (especially) written more than my fair share of product headlines in that time. And nearly every single one was a bad pun. A really bad pun.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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