By
Rick Greene
and Mas
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This week we're going to do an exercise that will define your Three-Word Promo Identity. It's going to be fun, unless we end up with three silly words, like Wonky Water Wedgie. But I don't see that happening...
Coming from decades of sales management positions in the promotional products industry, I'm a big proponent of planning. You've got to make time each day and each week for prospecting activities and fueling sales growth and you must schedule these efforts and stick to that schedule or it simply won't happen. That means staganation and you do NOT want to live in that nation, believe me.
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