Could Your Promotional Products Business Withstand a Recall?
Just for a moment, try to imagine that a promotional product you sold to your largest customer has suddenly become the subject of a government recall. Hundreds or even thousands of consumers have to be notified immediately that it may be dangerous to use the item that was given to them as a gift. And to be sure there's no confusion, pictures have to be posted in multiple locations and on the Internet showing the ill-fated product with your customer's logo displayed next to the danger warnings. The product you chose is now a public albatross for everyone involved. The recall and legal costs are almost certainly going to be enormous, as is the liability exposure. And to top it off, the incident is a colossal embarrassment for you and for your client.