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Since our recent newsletter article from Staples on the value of incentive programs proved to be fairly popular, I thought I'd share a few more pieces on running incentives programs from the PM archives. I hope you find them helpful!
Will Work For Incentives
Written by the very talented Print Professional editor Melissa Busch, this article neatly runs through some of the psychology and statistical backing on just how incentive programs work. A good starting (or refreshing) point for those looking to refocus their incentives programs.
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Michael Cornnell
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