At the risk of dating myself, when I think of the word anticipation, my thoughts drift toward the classic Heinz Ketchup commercial. This commercial with a Carly Simon song as a music backdrop, speaks to the anticipation of thick, rich, Heinz Ketchup as it slowly drips from the bottle.
You might be wondering what ketchup has to do with my business rant, but bear with me. There are many brands of ketchup, just as there are many different suppliers and distributors. Some are better than others, and there are varying qualities of ketchup. Low-end brands of ketchup are thin and runny. Heinz Ketchup stands apart which is clearly evident in their commercial … Anticipation.
EJeff Solomon, MASAuthor's page
Jeff Solomon, MAS is the creator of FreePromoTips.com, the industry's most popular business resource program. Jeff’s Rant will touch on topics with his straightforward approach to life and business.
What Can We Learn from Ketchup?
Anticipation …
At the risk of dating myself, when I think of the word anticipation, my thoughts drift toward the classic Heinz Ketchup commercial. This commercial with a Carly Simon song as a music backdrop, speaks to the anticipation of thick, rich, Heinz Ketchup as it slowly drips from the bottle.
You might be wondering what ketchup has to do with my business rant, but bear with me. There are many brands of ketchup, just as there are many different suppliers and distributors. Some are better than others, and there are varying qualities of ketchup. Low-end brands of ketchup are thin and runny. Heinz Ketchup stands apart which is clearly evident in their commercial … Anticipation.