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Our industry has been much maligned. We may dislike it, but the proven effective branding strategies we offer have been devalued in many ways. We've embraced terms like swag and tchotchkes, because the terms are so commonly used. It may be argued this contributes to the image of our industry as trinkets and trash.
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Jeff Solomon, MAS
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Jeff Solomon, MAS is the creator of FreePromoTips.com, the industry's most popular business resource program. Jeff’s Rant will touch on topics with his straightforward approach to life and business.
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