Case Study: Fit to a Tee
The Customer Request:
The marketing director for a big summer music festival wanted a unique T-shirt to include with VIP ticket packages. She was looking for an alternative to classic crew-neck tees, something trendier that would appeal to style-conscious millennials. As for branding, she wanted to show the colorful festival logo on the front and the festival lineup on the back.
Key Project Details:
Brand Colors: Multicolor
Budget: $11-$13 Per Piece / 1,000 Pieces
Our Solution:
1. The T-Shirt:
Monroe Short Sleeve Pocket Tee (TM17815 | TM97815)
The ultra-soft Monroe has a v-neck and eye-catching contrast pocket. But the pocket adds more than a stylish detail – since it’s white, it allowed the festival to do a full-color logo on a gray-colored T-shirt.
2. The Branding:
The Monroe is engineered for branding with inFusion, which seamlessly fuses your logo with the fabric so it’s undetectable to the touch. Along with a retail look and feel, inFusion is breathable, too – perfect for comfy lightweight T-shirts. And it’s designed to last forever, so the branding never fades.
- Companies:
- PCNA