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In yesterday's edition of Promo Marketing Headlines, we linked to a CNNMoney story about augmented reality (AR). The video looked at how major companies like Starbucks and Macy's are using AR to enhance their brands and drive holiday traffic. Games, videos, product demos and discounts are all proving to be popular ways to interact with customers via cell phone or laptop. If you haven't, check out the video linked above. It has some fun, entertaining examples of the merging of technology and marketing.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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