Superex Line

PROMOTIONS EAST, scheduled for June 5-8 in Atlantic City, N.J., announced the PE After Dark Party, a new free networking and social event at this year's show.

Superex announced Paul Sprunk & Associates as the company's Northeast multiline representative and Rosica Marketing as its Mid-Atlantic representative.

Michael Gisser, vice president of the Toronto-based Superex, announced the appointment of Exoset Inc. as its Quebec multiline representative. Exoset Inc. principle Claude Coté, along with Serge Coté and Francois Courion have collectively been representing quality supplier lines and providing creative solutions to distributor customers in Quebec for 20 years. 

Michael Gisser, president, Superex Promotional Products, Toronto, announced the appointment of Cochran and Company as its Southeast multiline representative. Their coverage will include Georgia, Florida, Mississippi, Alabama, Virginia, North Carolina, South Carolina and Tennessee.

Toronto, Ontario-based Superex Promotional Products president, Michael Gisser, announced the appointment of BRB Group as our multiline representative for its Midwest U.S. territory which  includes Illinois, Indiana, Michigan, Ohio, Wisconsin, Minnesota, Iowa, Nebraska, Kansas and Missouri.

Superex has been a leading source of automotive and safety-related products for the North American retail market since 1952 and has been active in the promotional products industry since 1995.

Michael Gisser, president of Superex Promotional Products, Toronto, announced the appointment of Bennett Sales as the company's multiline representative for Texas, Oklahoma, Louisiana and Arkansas.

Hy Gisser, president and CEO of Toronto-based Superex, announced the appointment of Janet Trachter as vice president, sales and marketing of the Superex promotional products division. Trachter brings to 18 years of industry experience to Superex.

According to Jackie Barker, vice president of sales for ERB Safety, a division of Woodstock, Georgia-based ERB Industries, “We sell to a couple of school-supplies catalogers, so maybe … some of our safety glasses might be used in the science lab for protection.” Just this past November, the Federal Highway Administration (FHA) issued a revision to its Worker Visibility Law that makes wearing high-visibility apparel mandatory for workers on federal-aid highways. Equipped with the proper technology (fire-retardancy, reflective stripes, etc.), vests, jackets, gloves and the like are effective promotions for those who work outdoors or are exposed to elemental hazards on the job. [...] though it might seem self-evident, she gets asked “Is it a real hard hat?” quite often. Since there are price differences as well as occupational risks associated with each, asking the right questions can be the difference between getting the sale and not (not to mention keeping end-users well protected).