WHAT'S IN STYLE

Ferrari debuted its first in-house fashion collection, part of a plan to invest outside of its automobile business, with the goal of non-auto revenue accounting for 10% of its revenue within the next decade. “We want to attract young people and women,” Rocco Iannone, Ferrari creative director, said...

Here's how one distributor overcame a yearlong pandemic-related delay, and utilized both its branded apparel and e-commerce capabilities to design a food service uniform program with a company store component that successfully outfitted everyone from chefs to corporate employees...

Screen printing has long had significant health and safety hazards, but with more sustainable technologies, those have been reduced.

This week, our five favorite promotional products includes a real Lego set modeled after Adidas sneakers, a long-awaited Nintendo release complete with special packaging and prints, some very cool stickers and pins, and more. Let's get to it!...

Ideas sometimes go beyond finding the latest decoration method. When his concrete installation client wanted to maintain the high price point of its previous employee gifts, but avoid repeating previous years' promos, John Helder created a multi-piece apparel collection that wowed his client...

Delta Apparel, Greenville, S.C., announced that it has acquired Dallas-based technology company Autoscale.ai to further leverage its existing proprietary automated product workflow from design to fulfillment. Delta’s DTG2Go platform is a market leader in the on-demand, direct-to-garment digital print and fulfillment industry, bringing technology and innovation to the supply chain of its customers. Combined with…

Alaska Airlines’ uniform allows for transgender employees to wear uniforms that conform to their gender identity, and includes different pieces to assemble a uniform outfit. But each set is given the “male” or “female” binary, and employees cannot mix a “female” piece with a “male” outfit, such as a scarf or tie...

We've been to a lot of weddings lately, and it got us thinking about some merch ideas. Here's one: branded mini rugs that say “thanks for cutting a rug at [couple’s] wedding"? Thoughts? While you ruminate on that one, check out some of our favorite promotional products from this week...

Last year, a Fully Promoted franchisee earned a high-profile project doing an embroidery spec sample for one of the biggest pop stars on the planet. The finished product was featured in a hit music video, a financial commercial and the artist’s merch store. Here's how the project came together...

With augmented reality technology, an ad is more than an ad. In this case, a shirt is much more than a shirt. This shirt in particular is the official jersey for English Premier League team Southampton F.C., which is using AR technology to give fans more than just a way to rep their favorite team...