WHAT'S IN STYLE

What marketing strategies are most effective that you can begin implementing today? There are five simple ones that pop up again and again throughout the custom printing industry—these are time-tested ways to reach customers that build legitimacy and boost awareness, driving clientele back to your business...

Cincinnati Reds right fielder Nick Castellanos showed up to the All Star Game red carpet rocking a T-shirt with a hand-drawn design by his 7-year-old son, Liam. Now, the Castellanos boys have teamed up with local T-shirt company to produce Liam’s design for Reds fans everywhere, with a portion of proceeds going to charity...

U.S. Olympic team uniform designer Ralph Lauren has integrated cooling technology into the Opening Ceremony Parade uniform. The new RL Cooling technology was developed specifically for the athletes, and monitors skin temperatures the same way a computer’s cooling device detects heat...

Thanks to wildfires in Canada, our home city of Philadelphia is currently blanketed in haze. Still, a little haze can’t obstruct our view of promotional products around the world, right? Right. This week, our collection includes Jurassic Park-themed sneakers, Godzilla-themed Hawaiian shirts and more...

After working with more than 3,000 print shops of all types at Printavo—from screen printers to embroiderers to no-touch brokers—we’ve seen some common and effective techniques that stand out. Some are simple, some are more in-depth, but all are achievable...

This partnership actually started before billionaire Richard Branson’s voyage to the stars, with Under Armour designing the clothing and uniforms for eventual commercial flights on Virgin Galactic. Back in 2019, Virgin enlisted Under Armour to design apparel and footwear for both pilots and passengers...

People don’t necessarily want to smell like bug spray when they’re just hanging out in their back yard, hiking or going camping. Having apparel that stands up to pests but also feels comfortable to wear could be huge in the outdoor apparel world...

The best part of the Euros final wasn’t the actual game (which was entertaining), but the Italian fans dressed as Mario. Did the spirit of Italy’s favorite plumber push the Azurri to victory? Seems likely, so we're celebrating with something Mario-themed in today’s edition of the Faves. Let’s-a go!...

We've covered supply chain issues in detail, but until recently, they've mostly impacted promotional hard goods. The apparel supply chain tends to have more country diversification, insulating it from some of the issues facing hard goods, which are mostly made in China. That's no longer the case...

Researchers at MIT and Harvard have developed a new face mask that could greatly benefit medical workers by detecting COVID-19 within about 90 minutes. The development has implications beyond the COVID-19 pandemic, as the sensors reportedly could detect other viruses with some adaptation...