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Super Bowl-winning quarterback Eli Manning went undercover at a Penn State tryout as "Chad Powers." He didn't make the team, but PSU sold and gave away T-shirts celebrating his inspirational mantra and disguise.

As part of Print+Promo Marketing's 2022 Top Distributors list, we asked some of the top-ranked distributors about what their future plans look like, and trends they've kept their eyes on in the industry. Here, we talked to Zorch International Inc. CEO Mike Wolfe — No. 23 on our 2022 list — about how it used the slowdown…

Smart Source LLC has completed four acquisitions since January 2021. That’s played a major role in…

Proforma has invested $20 million in technology over the last few years, and that investment is…

As part of Print+Promo Marketing's 2022 Top Distributors list, we asked some of the top-ranked distributors about what their future plans look like, and trends they've kept their eyes on in the industry. Here, we talked to HALO CEO Marc Simon—No. 2 on our 2022 list—about the company's rebrand, and how it's contributed to their…

“Upselling” is really just helping both parties add value to their order. Yes, the distributor will get a bigger sale, but the client is coming out with more than they might have known they needed. That, in turn, can create a better impression with the end-user, and everyone wins.

As mourners line up for miles to see Queen Elizabeth II's coffin, merchandise sellers in London have been cashing in on demand for souvenirs. While everything related to the queen has been popular, shops say demand for King Charles III merchandise is almost nonexistent.

One seismic change for post-COVID selling is the customer/vendor relationship. Here are some ways to maintain this relationship.

Museum exhibits typically come with a special batch of merchandise in the gift shop. Those product lines tend to touch on the exhibit itself, reflecting the themes on display or the life of the featured artist. In the case of the Brooklyn Museum's exhibit on the late fashion designer Virgil Abloh, the merchandise comes from…

Patagonia founder Yvon Chouinard announced that he is putting the company in the control of a trust, with all future profits benefitting the fight against climate change.