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The Sundance Film Festival has completely transformed Park City, Utah. What was once a quiet mining town is now a cultural epicenter. To match that high-value, outdoorsy aesthetic, the festival collaborated with Utah outdoors brand Cotopaxi for co-branded merchandise.
In a strategic move to propel growth and amplify success, BEL Promo, Miami, announced the elevation of Alan Tabasky to the position of president of BEL Promo and chief supply chain officer of BEL USA. Tabasky, a seasoned leader, will further drive the strategic growth of BEL Promo.chief "We have such a great team at…
Across three days at the stunning Waldorf Astoria in Park City, nestled at the feet of ski resorts and looking out over the Rockies, distributors and suppliers met in one-on-one environments to learn about each other, address pain points in their businesses, and find ways to work together for their end-buyer clients.
Shopify has been working with musicians and celebrities on new ways to integrate experiences into their marketing campaigns. E-commerce platforms can feel threatening to distributors, but what Shopify has done with experiential marketing creates a very teachable moment for distributors: Bring brands out into the world.
Midnite Snax, Bethpage, NY, announced that it has entered into a partnership agreement with Tony's Chocolonely, an international gourmet chocolate brand, to exclusively market their branded corporate gifts. Tony's Chocolonely is widely known as a global leader in the pursuit of socially responsible chocolate sourcing. While Tony's Chocolonely is synonymous with mouthwatering chocolate, they have…
No matter where you are in your sales career, this week’s Sales Tip identifies the No. 1 factor for success, especially for new reps.
With 'Good Burger 2' coming out later this month, it makes sense that a fast food chain is doing a co-branded promo. Arby's is reminding everyone they, in fact, have good burgers, but the collaborative branding and merchandising effort falls a little flat and feels a little bland.
Utilizing the vibrant colors of Astrobright paper and envelopes can serve as an excellent way to get your marketing message read.
Vantage Apparel, Avenel, NJ, announced the return of Rob Watson as the company's new CEO. With more than 20 years of industry experience and a successful tenure as Vantage's chief experience officer, Watson's return signals a new chapter in the company's growth and innovation. Watson's deep knowledge and understanding of the promotional apparel industry make…
Streetwear collaborations usually just include items like apparel and headwear. Maybe there's a backpack thrown in, but the selection is typically a bit limited. Toyota, on the other hand, is going the extra mile with its '70s-inspired HUF line, including truck-shaped floor mats, racing gloves, and much more, bringing the retro Toyota Racing brand to…
