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This article originally ran in Apparelist. To read more, click here. For those in the fashion industry, a category that definitely includes garment decorators, the Pantone color forecasts can be a very useful tool. If you are not aware, Pantone selects, each autumn, a color to represent the upcoming year, a color that it feels captures the…

Methods for creating a great company culture, retaining employees, and improving recruiting are possible to implement for even the smallest companies.

Just as flexibility and core are key to achieving physical fitness, applying these principles to strategic planning leads to success.

With the anticipated surge in political advertising for the 2024 elections, understanding best…

It’s interesting how businesses start out — and even diversify — sometimes. Often, it’s just out of necessity. Russ Truluck, CEO of Inform Systems Data Documents Inc., Arden, North Carolina, remembers when he first added promotional products to his product line. A print customer didn’t have the items they needed for a trade show. After…

Apparel with "backwards" stitching, shattered snowglobes, sleeves too long, and more: Taylor Swift fans are angry at Universal Music Group over merchandise that never arrived, arrived late, or arrived damaged.

Using Variable Data Printing to create personalized pieces can boost the effectiveness of your direct mail campaign. Here are tips.

Insight into product trends, buyer habits, and new products hitting the promotional products industry in 2024.

One of the best ways to reignite engagement in your team is to take a look in the mirror and reconnect with your own goals.

We took a look at how the Milwaukee Bucks and Brewers are elevating the apparel and novelty fan giveaways this year with high perceived value, city-wide branding efforts, and some clever sponsorship opportunities.