Newsletter Blogs
July 28, 2016 at 4:03 pm
Quit being afraid of the future. That’s where all the good stuff lies. The road to failure is littered by organizations that feared and tried to hold back the future. Just look at Lotus 1-2-3, which owned the database and software business powering PCs in the days before Windows. Or look at Kodak, the company…
July 27, 2016 at 3:55 pm
With all this 2016 election hullabaloo, we've been focusing a lot of attention on the Democratic and Republican National Conventions' merchandise. And while that's definitely important, there's another convention that pulled out all the stops for its merchandise. San Diego Comic-Con is that wonderful yearly event where fans receive updates on their favorite comic franchises,…
July 26, 2016 at 5:35 pm
A/B testing is one of the most underutilized opportunities by promotional firms today. It’s also something you need to know about to help your clients succeed online. Fortunately, understanding A/B testing is not that complicated. Implementing it is easy, too. Consider this example: What subject line generates more clicks to your website? "20 percent off…
July 21, 2016 at 6:23 pm
The Rising Trend in Personal Care Good marketing, and the products or services being promoted, seek to identify and fill a void within the consumer’s present life. For millions of individuals, that void often centers around wellness and personal care. An overlooked yet deadly serious element of daily life, self-care is an activity or habit…
July 20, 2016 at 6:42 pm
When it comes to promotional products, clients want impressions. They want their names on the forefronts of people’s minds. But let’s take it a step farther. Instead of simply prompting someone to think about the client, can we use the product, the design or the imprint to get people talking about it? Can we aim to create products that start conversations?...
July 18, 2016 at 6:57 pm
In my previous blog post, I wrote about the first of three principles for using visualization to drive success and activate the creative powers of your subconscious mind. The second principle of visualization is that it focuses your brain to help you recognize, and even marshal, resources that may have been available to you all…
July 15, 2016 at 5:39 pm
Brands that are trying to be something they are not should be worried. A new generation of consumers and B2B buyers who really care about the purpose of the companies they buy from and work for, combined with a landscape in which brands increasingly are exposed by the people who work for them, are putting pressure…
July 13, 2016 at 2:57 pm
Maybe you've heard of 'Pokemon Go,' maybe you haven't or maybe you're just wondering why all these millennials suddenly are congregating on your lawn mumbling something about Pinsir. Whatever the case, "Pokemon Go" is sweeping the nation with its augmented reality- (AR-) and Google Maps-integrated mobile app. Using…
July 12, 2016 at 6:43 pm
I've had my Samsung S7 for two weeks now after upgrading from the S5. My S5 was losing battery quickly, giving me less than a half a day of use. So I bought the S7 hoping to solve that problem. I felt unsure about the upgrade. After all, other than battery life, my S5 was…
July 8, 2016 at 5:47 pm
Question: I don't like to show item numbers to my clients. Is there a way to avoid that in QuickBooks? Answer: Yes. You can customize templates to include only the fields you want and eliminate those you don't. (And, it is a good idea to not show item numbers on customer forms, as it makes…
