Newsletter Blogs

You Can’t Lose Something…
April 2, 2018 at 2:03 pm

Do you sometimes hesitate to ask for what you want? The truth is we all do. We hesitate to ask for the appointment. We hesitate to ask for the order. We hesitate to ask for referrals. We hesitate out of a fear of “loss.” A fear of hearing “no.” Here’s a bit of wisdom a…

4 Tips to Avoid Getting Hacked
March 20, 2018 at 2:38 pm

It's getting ugly out there. In the last four weeks, I've seen more successful "hacking" attacks within the promotional products industry than ever before. I am confident the attacks are 3 to 4 times more prevalent than they were just several months ago. This is creating havoc for everyone from suppliers to our buyers. The…

My 5 Favorite Promos of the Week: Cavaliers Tees, Sézane Totes and More
March 21, 2018 at 1:25 pm

Is there anything better than seeing a great promotional product in the wild? I guess I might be more excited if Albus Dumbledore showed up at my house with a free pizza and my acceptance letter to Hogwarts, but amazing promotions are a close second. Here were my top five of the week. 1. Cleveland…

Impossible to Expected: A Lesson From Roger Bannister
March 21, 2018 at 1:57 pm

Roger Bannister passed away a few weeks ago. His life holds a powerful lesson for all of us. In the early 1950’s it was considered physically and mentally impossible for any human to run a four-minute mile. But in 1954, Roger Bannister became the first person to break the four-minute mile barrier. Within months, another…

The Problem With International Women's Day Promotions
March 14, 2018 at 2:00 pm

Brands went all in on marketing for International Women's Day, which in theory, seems like a great thing. All these small and large corporations are coming together to express their support of women's issues, women's rights and, of course, women in general, but it's a little more complicated than that. Here's a few of the…

Your Failure Can Be the Key to Your Fortune
March 5, 2018 at 2:15 pm

Failure is a part of success. Sometimes failure can be the key to your fortune. You may have heard the story of how an engineer at 3M was trying to invent a super strong adhesive, but came up with a super weak one instead. That weak adhesive he invented became the secret to 3M Post-it…

6 Ways to Increase Responses
February 21, 2018 at 10:56 am

My last blog, “5 Reasons to Stop Using Voicemail,” triggered several conversations with people who had different viewpoints. Some conversations, including one left as a post on the blog, asked for ways to increase responses. Today’s post gives you alternatives to increase responses that are much more worthwhile than leaving voicemails especially when prospecting. Do…

The Muzzillo Dictionary of Sales Terminology: The Definition of 'Let Me Think About It'
February 19, 2018 at 3:31 pm

In the Muzzillo Dictionary of Sales Terminology, definitions of many key words and phrases aren’t what they appear to be. In my previous article, I shared how the definition of “I will call you” is really “I will never call you.” Similarly, when a prospect tells you, “Let me think about it,” what they are…

How to Delete Items in a List on QuickBooks
February 16, 2018 at 2:24 pm

Question: I am working in QuickBooks Premier. I want to delete an item in a list, but QB will not let me. What can I do? Answer: QuickBooks will only allow you to delete an entry in a list if you have never used it before in your company file. If you have ever used…

5 Reasons to Stop Using Voicemail
February 6, 2018 at 3:15 pm

Voicemail is on a prolonged downward trend that is beginning to accelerate. Nearly all the messages I receive on voicemail are cold callers. Nearly all the messages on voicemail never make it past 5 seconds before I delete them. There was a time that I cared enough to listen to—and even to return—people’s calls and…