Newsletter Blogs

Everyone just assumes that, because we do this for a living, these intros are easy to write. Sure, we make it look easy because we’re super cool, but it’s not as easy as you might think. Now, when it comes to spotting good promos, that's always easy. And you’re in luck, because we have a nice batch here for you this week...

Ask the Accountant… Question: I am downloading QuickBooks Premier. There is a question about which edition I want. Which one do I pick? Answer: When you purchase QuickBooks Premier, there will be options of editions when you download the program. The edition that is best suited for our industry is Manufacturing and Wholesale. By selecting…

When a prospect finds your website, you have about five seconds to give them a reason to consider working with you. They arrived at your site because they are evaluating providers, so you want to be a strong contender. Therefore, your offering has to stand out in this important evaluation phase. This is when your value proposition comes into play...

As a salesperson or distributor owner, you have a choice. Do you make a run at filling out the RFP when it could take weeks to complete, but at least have a chance at new business? Or do you walk away from the RFP in the hope that you will continue to obtain maverick spend from your core buyers?...

We’re feeling especially festive today. Maybe it’s that our company holiday party is today (virtually, of course). Maybe it’s because we’re expecting the first snow of the season here in Philly. But either way, the spirit is real today. Let's celebrate with some great promotional products...

Do you deserve to be a millionaire? Why? If you said you deserve to be a millionaire because you work hard, long hours, you are wrong. Lots of people work long, hard hours and earn minimum wage. If you said you deserve to be a millionaire because you have been in this business 25 years…

Ask the Accountant… Question: Recently, I had a question about what a balance sheet shows, so I thought I’d tackle income statements as well. Answer: The income statement is also known as a profit and loss statement, or a P&L. It shows what you have earned and what you have spent to produce a profit…

Right now, your clients are undergoing major changes that are affecting their needs for promotional products. With events out of the equation, employees working from home and staff reductions, companies are using promotional products very differently. Understanding these changes will help you provide the right solutions for your clients...

When I think of promotional products distributors, many of them are trying to convince their audience they are creative by telling them that they are. For example, if you have a “creative” idea to use a specific phone charger for Prospect X’s internal sales contest, how creative are you when your competition showed them the same product last week?...

We saw some pretty interesting promotional products campaigns this week, most notably the Pepsi spa kit. Pepsi aside, we have five more promo products that are worthy of praise, like a skateboard/boombox, well-timed onesies and more...