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Pictured to the right is the best promotional product that I've received this year. The glass, that is, not what's inside. But that stuff is OK too.
That tumbler, branded with the distinctive Maker's Mark red wax, was recently given to me by a friend who was moving away. We raised a drink the night before he left, and if we had used any old rocks glasses, it wouldn't have stuck out in my mind. Because of the distinguished branding, I'll always remember it, and hold on to it for that much longer.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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