Supplier News

These days, it’s next to impossible to walk out your door, look at your Twitter feed or go on the Internet without being hit in the face with a lightsaber. And it’s not just coming from the studio. Marketers and brands across all sectors are evoking "The Force" via robust licensing deals to drive results…

If you’re building a business, you’re building a brand. And just as your company requires a solid foundation, your brand needs a consistent image across many media to communicate your message. Your image does a lot of heavy lifting. It conveys to people what your business is all about; it is simple and appealing enough…

As a show of employee appreciation and charitable giving, Cleveland-based Proforma will give every Proforma support center staff member a Toms gift card this holiday season. With every product purchased from Toms, a retailer of shoes, sunglasses, apparel and more, it will help a person in need. “We wanted to not only thank our support team…

Tervis Tumbler Company, North Venice, Fla., has opened a new retail location on the campus of Ohio State University. According to the Columbus Business First, this is the company's first Ohio location and its first shop located on a college campus. "This location will not only…

Ryan Fitzpatrick is so close you could tug on the New York Jets quarterback's beard and wish him luck. Better look out, or you'll be run over by some of those big offensive lineman making their way out to the field. Well, not in reality, but virtual reality. It's all part of a unique experience—"Jets Virtual…

I don’t have to tell you that making the sale first requires enticing the customer. Engaging, informative content is one of the top ways to drive conversions, and a well-written business blog is a great way to spread that content. Here are some tips to make your blogging efforts successful. Some companies start blogs on…

Industry supplier Proinnovative INc. , Phoenix, has named Hermosa Beach, California-based Incentives West as its multi-line representative in the Western region effective Jan. 1, 2016. Steve De Mars will service Specialty Advertising Association of California and Arizona Promotional Products Association regional markets; Mark Shinn will serve Northwest Promotional Marketing Association, Promotional Marketing Association, and Rocky Mountain Region…

Remember your determined pursuit of that client? How about the love you showed them when they became a bona fide prospect? What changed? What happened to the love? Getting repeat customers and acquiring new clients takes time, and is an expensive endeavor as well. Retaining and growing clients is the name of the game—if you…

Entrepreneurship is nothing without risk-taking, as it’s impossible to earn a substantial reward in the business world without an equally substantial risk taken in its pursuit. Risks are intimidating, of course, but that’s what separates the bulk of the population from the inspired, hard-working entrepreneurs who try their best to nurture ideas to success. Some…

The Federal Trade Commission (FTC) last week filed a complaint, charging that Staples Inc.'s proposed acquisition of Office Depot Inc. would violate antitrust laws by reducing competition nationwide in the industry for "consumable" office supplies, including writing instruments, notepads, folders and paper products, sold to large-business customers. "The commission has reason to believe that the…