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Remember your determined pursuit of that client? How about the love you showed them when they became a bona fide prospect?
What changed? What happened to the love?
Getting repeat customers and acquiring new clients takes time, and is an expensive endeavor as well. Retaining and growing clients is the name of the game—if you want your business to be profitable, of course. Losing clients is exhausting, demoralizing and leads you down the path to insolvency. So why go there?
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