Sports & Leisure
If you're not familiar with poutine, it's a dish made up of french fries topped with cheese curds and brown gravy, which was created in Quebec. Apparently, the Montreal Alouettes Canadian football team thinks poutine is best served in a replica helmet, because that's the team's latest stadium promo...
Clemson University just created one of the biggest hubs of NIL development: a 12,000 square foot facility dedicated to its "Reign" NIL program, which will assist student-athletes in marketing themselves, including through merchandise. The University of Alabama is also opening a dedicated store within its football stadium for NIL products...
Adult rec league sports are best known for two things: raggedy old mismatched uniforms and drinking with your buds. Jim Beam knows this, which is why the bourbon brand launched its "Rec Refresh" contest that will deck out three lucky teams in personalized, Jim Beam branded uniforms and more. Here's how it works...
In the athleisure market, there are few names more influential than Lululemon. While the brand has been nearly synonymous with workout apparel that translates to the street, its newest focus on apparel tailored to the outdoors but with that same everyday fashion sense is something that promotional companies should take note of...
For the second year in a row, every player will wear uniform caps for the MLB All-Star Game. This year's design features a mesh, trucker-like back on a fitted cap. Also, one fashion designer thinks baseball fans want holes in their clothes.
To this day, when Brannon Craig shops for consumer electronics, chances are he’s leaving the store with a SONY item. It’s simple logic, he said. The outdoor chair he brought to his kids' sporting events had a SONY logo on it, and the brand gained his loyalty. That’s the power of promotional products. And Craig should know. Building relationships through outdoor promos is what he does...
After being told in 2019 that, no, you can't trademark the world "The," THE Ohio State University has successfully secured the trademark for "THE" to use on branded merchandise. https://twitter.com/JoshGerben/status/1539610553412452355 If you watch NFL games where the starting lineup says their names and where they went to school, you've probably seen a few Ohio State…
During the NBA Finals between the Warriors and Celtics, a Boston bar displayed a sign reading "Ayesha Curry can't cook," a jab at Golden State star Steph Curry, whose wife Ayesha is a restauranteur. Steph responded by wearing a shirt saying "Ayesha Curry CAN cook" to a press conference, which kicked off a T-shirt war between player and bar. Now, the T-shirts are widely available...
The Scottish professional soccer team Rangers F.C., along with the sporting goods company Elite Sports and retail company JD Sports, has been accused of conspiracy to fix merchandise prices. Reuters reported that the parties allegedly fixed the retail price of Rangers replica kits and other apparel products between September 2018 and July 2019...
This summer, millions of Americans will fire up their grills. Some will use propane, others charcoal. But a lucky few will do it with [checks notes] Miller Lite Beercoal. Yes, the enterprising beer brand known for its promotional marketing prowess is back at it with Beercoal—charcoal infused with real Miller Lite. The first batch of the limited release sold out...