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On Friday, the Los Angeles Dodgers announced that Sept. 21’s game will find their first 40,000 supporters receiving a digital bobblehead—as in, not a real, physical one—in a promotion the team is calling the "first crypto giveaway in sports history."...
Kaepernick, who commenced his advocacy endeavors in 2016 by kneeling during the playing of the national anthem, has played hero to many and villain to others. Now, a small Missouri college is expressing its dissatisfaction over Kaepernick's new Nike commercial by planning “to remove all athletic uniforms purchased from Nike or that contain the Nike emblem.”...
It's almost impossible to forget Bud Light's "Dilly Dilly" marketing campaign, as it was part of just about every commercial break during last year's NFL season. You couldn't go to a sports bar or tailgate without hearing at least one person yell it before clinking drinks with another person. Following the Philadelphia Eagles' Super Bowl…
The rugged and safety apparel category is undergoing some serious changes. Thanks to new technical fabrications and cutting-edge features, the apparel choices are limitless. End-users are looking for options that are as tough as they are, and they want options that make their occupations and daily tasks easier...
Marian Catholic High School’s Sister Mary Jo Sobieck tossed a divine ceremonial first pitch at a Chicago White Sox game over the weekend, causing a social media stir. Always prompt to pounce on sports-related micro-moments, the National Bobblehead Hall of Fame and Museum is blessing the religious figure with a commemorative bobblehead...
No matter how poorly they fared when last taking to the ice, the Vancouver Canucks NHL franchise definitely has devotees, including a youth squad that entered a lacrosse tournament wearing jerseys featuring a Canucks-affiliated logo. They say imitation is the sincerest form of flattery, but perhaps someone should add an addendum that says “when done legally,” as the Canucks asked for the team to return the jerseys after the tournament...
The Little League World Series brings together some of the best young talents in baseball from all around the world to Williamsport, Pa. Aside from its universal audience, it's hard to root against any of these kids. They are kids, after all, despite their insane athletic ability. And for the kids who are lucky enough…
Although the fanbases at the universities of Alabama and Michigan and Ohio State University would disagree, the University of Notre Dame has become synonymous with college football. The Fighting Irish have not claimed a national title in 30 years, but that hasn't diminished their marketing swagger, with the Shamrock Series, through which they engage in…
When Chase Utley announced July 13 that he would be retiring come the end of this season, we here at Promo Marketing are not above admitting we felt sad. Yes, we know time is undefeated, and that the now-39-year-old could not play forever, but we will still not enjoy parting with one of Major League…
If we were contemplating only the selfless side that the Cleveland Browns recently displayed, we might come to consider them among the most admirable sports franchises that believe in bolstering their communities. However, in completely evaluating the organization, we would have to say the football team has proven a tad too generous in an undesired…
