Promo Products
November 10, 2015 at 3:23 pm
Is your business a fit small business? And what are the essentials for being a fit small business? Anyone who commits to running an Iron Man, riding the Tour de France, climbing mountains, running marathons or engaging in other highly physical endeavors, knows how important being fit is to take on and finish such a…
November 10, 2015 at 2:58 pm
There's a reason negotiating often is referred to as an art: Achieving what you want without settling or offending the other party is a tricky business. From body language to discussion strategies, there are thousands of tips for getting it right. Now comes a new study published in the Journal of Personality and Social Psychology that…
November 6, 2015 at 6:37 pm
Logomark, Tustin, Calif., announced that it has partnered with Pisen, Shenzhen, China, to bring Asia’s largest retail power bank brand to the promotional industry. “In today’s mobile-dependent world, Pisen power banks are perhaps one of the most relevant corporate promotional items we have yet to…
November 6, 2015 at 4:59 pm
Promo Marketing's Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership's absolute favorite. (Next up: I saw the new James Bond movie and now I want a new car.) Last week, South Paw Canada won, and now will face off against Maple Ridge Farms!…
November 6, 2015 at 3:57 pm
Despite outstanding seasons from third baseman Yandy Diaz and closer Jeff Johnson, the Akron RubberDucks fell short of the playoffs this year. But the minor league baseball team picked up a different postseason win thanks in part to wacky promotions like “Brian Williams Pants on Fire Night” and a Goonies-themed bobble-belly giveaway. Minor League Baseball…
November 6, 2015 at 3:46 pm
The Family Business Association (FBA) honored Charles River Apparel, Boston, at a recent ceremony in Cambridge, Mass. The company was one of 19 businesses selected for this honor among hundreds. The FBA Awards recognize the importance of family businesses in the state and the critical role these companies play in providing significant employment opportunities and revenue generation,…
November 6, 2015 at 3:15 pm
From Apple's "Think Different" to BMW's "The Ultimate Driving Machine," there are plentiful examples of successful brand promises in the marketplace. They're straightforward, message oriented and exude aspiration at its best. Essentially, your brand promise sets the tone for your company to its stakeholders. It should communicate your values and concisely deliver your commitment to…
November 5, 2015 at 6:16 pm
Agents from the Department of Homeland Security (DHS) agents removed boxes of merchandise from a store in Overland Park, Kan., after the owner was accused of violating trademarks held by the Kansas City Royals and MLB. According to KSHB 41, the DHS agents, along with Kansas' Johnson County Sheriff's Department, removed dozens of boxes containing…
November 5, 2015 at 4:06 pm
Jim Bull, vice president of sales for Starline Inc., Grand Island, N.Y., announced the expanded partnership with K.C. and Michael Fields of Columbus, Ohio-based K.C. Fields & Associates as the new representatives for the Northeast — Mid-Atlantic. They will represent Starline Inc. in Pennsylvania, Virginia, West Virginia, Maryland, southern…
November 5, 2015 at 3:01 pm
The University of Missouri wants Republican gubernatorial candidate Catherine Hanaway to remove a large image of its logo from her campaign vehicle. Hanaway is preparing to start a two-week state tour in her bid to be the state's next governor. She's one of five Republicans seeking the party's 2016 nomination for governor. The Columbia Daily…