Promo Products

Carolina Panthers Promote 'Purrbacca' T-shirt for a Cause
December 29, 2015 at 4:15 pm

Carolina Panthers stars, such as Cam Newton and Greg Olson, have been sporting a "Star Wars"-themed Panthers tee. Dapper Ink sold the shirt, which depicts the Panthers' logo as Chewbacca (aka Purrbacca), and all proceeds went toward the HEARTest Yard, a family…

Are Garden Gnomes the New Bobbleheads?
December 29, 2015 at 4:04 pm

Bobbleheads have been a staple of stadium giveaways for a long time. Lately, teams have expanded on the idea of a traditional bobblehead celebrating a player and added themes (like putting players in the "Star Wars" universe). But now it…

Drum-Line Expands Production Facility
December 28, 2015 at 3:53 pm

Drum-Line, Stuttgart, Ark., has completed construction on a building expansion. The facility added an additional 10,000 square feet, bringing the production facility to 85,000 square feet. The company primarily will use the additional space for calendar production. Drum-Line has seen growth in this category over the last five years. The increased space allows for more…

5 Fears You'll Need to Overcome to Be an Effective Leader
December 24, 2015 at 2:54 pm

Entrepreneurship demands effective leadership. You need to be able to make solid decisions, organize plans, hire teammates and provide direction—all under the steady pressure of being accountable for all those decisions and actions. To add even more heat, as an entrepreneur, your personal success is often tied directly to the success of your business, meaning…

PM Video Battle: Next Products Versus BIC Graphic
December 24, 2015 at 1:28 pm

Promo Marketing's Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership's absolute favorite. (Next up: We're not going to let these spring-like temperatures in the Northeast steal our holiday spirit. You'll still find us sweating it out in our ugly holiday sweaters.) Last week,…

Windswept Marketing Offers Indirect Embroidery Option
December 24, 2015 at 1:09 pm

Arden, North Carolina-based Windswept Marketing offers Indirect Embroidery, which bonds logos to almost any kind of apparel, in any place—like the bill of a hat, jean pockets, shirt pockets and collars, bags, portfolios, neoprene, and other areas that cannot be "hooped" by standard embroidery. Because Indirect Embroidery adheres to the outside of an item (as opposed…

A Run in Her Silky Sheer Black Stockings
December 23, 2015 at 7:05 pm

As she slowly pulled the sheer black nylon stocking up along her shapely leg, her bright red fingernail caught at the edge, causing a fresh run to skittle down her thigh toward her shimmering midnight calf. OK, as much as I love them, that’s about all we’ll be talking about black stockings in this article.…

Alibaba Hires Former Apple Investigator to Fight Counterfeits
December 23, 2015 at 6:23 pm

Alibaba Group Holding Ltd. hired an investigator to rid the Chinese e-commerce business of counterfeit goods. According to Bloomberg, the investigator, Matthew Bassiur, previously helped Apple Inc. find fake iPhones and investigate copyright infringement. Bassiur formerly was a vice president for Pfizer Inc. and computer crimes prosecutor for the U.S. Department of Justice. As the…

American Solutions for Business Names IT Senior Director
December 23, 2015 at 4:56 pm

American Solutions for Business (ASB), Glenwood, Minn., named Eric Gorghuber information technology senior director, effective Dec. 21. After joining the company in 2011, Gorghuber has held a key role in bringing the PeopleSoft application to a stable and reliable state for…

How to Use the Power of 'Social Proof' to Attract Customers
December 23, 2015 at 3:53 pm

Social proof can be a great way to help push your visitors toward a conversion. It doesn't matter what your conversion is—it might be a purchase, it could be a PDF download or it could be a newsletter signup. If you can show visitors that there are other people out there, just like them, taking…