Promo Products

A Blueprint for the First Work Day of 2016
January 4, 2016 at 3:45 pm

It's a new year, a chance to start fresh. Before you get bogged down in the inevitable day-to-day details of running your business, now's the time to ponder and discuss long-term visions. For one thing, your mind probably has been away from the grind anyway. Chances are, over the holidays, you were already reading and…

Last Chance to Vote! PM Video Battle: Next Products Versus SayIt Promos
December 31, 2015 at 6:14 pm

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: We're gearing up for 2016. This last year was a great one for us, and we're looking forward to an even better one starting tomorrow!) Last week, Next…

Logomark to Showcase New Items at PPAI Expo
December 31, 2015 at 4:49 pm

Logomark, Tustin, Calif., will showcase its newest products for 2016 as well as its design platform, MyLogomark Marketing Hub, at the upcoming Promotional Products Association International (PPAI) Expo 2016, held Jan. 10-14 in Las Vegas. Logomark will occupy a 4,000-square-foot space at booth No. 2713. During the expo, Logomark will demonstrate its new marketing platform…

A Look Back at the Year’s Freshest Logo Reboots
December 31, 2015 at 3:59 pm

Late this summer, when Google announced the birth of its new holding company Alphabet, we reached out to a handful of our favorite graphic designers to get their take on the new company’s logo. One of them was Michael Bierut, a Pentagram partner and the creator of high-profile branding work for the likes of Verizon,…

FedEx Says Late Orders Contributed to Holiday Backup
December 30, 2015 at 6:33 pm

FedEx indicated that late delivery on some holiday packages was due to volumes that "far exceeded all previous records," according to The Boston Globe. Last week, the shipping company blamed bad weather for possible tardiness. FedEx said in a statement to The Boston Globe that it received "an unprecedented surge of last-minute e-commerce shipments," which…

Openers Plus Featured on 'World's Greatest'
December 30, 2015 at 6:22 pm

Openers Plus, Costa Mesa, Calif., will be featured on the TV show "World's Greatest," highlighting the company's bottle openers. "Openers Plus has been creating the best bottle openers for a long time," said Jim Wysopal, president of Openers Plus. "It's really nice to now be the 'World's Greatest' bottle openers." Wysopal said the company's use…

Prime Line Announces Prime Madness Contest
December 30, 2015 at 6:05 pm

Prime Line, Bridgeport, Conn., announced its “Prime Madness” sales contest, which offers distributors prizes, such as Final Four tickets, Samsung TVs, Apple products and Amazon gift cards, for each order of $7,500 or more. The contest runs Jan. 1 through Feb. 29, 2016, and is open to U.S. and Canadian distributors. Prize options and contest…

Cintas Corporation Reports Second Quarter Fiscal Results
December 30, 2015 at 5:06 pm

Cintas Corporation, Cincinnati, reported results for its second quarter of fiscal year 2016 ended Nov. 30, 2015. Revenue for the second quarter of fiscal year 2016 was $1.22 billion, an increase of 8.5 percent over the prior year period. Organic growth, which adjusts for the impacts of acquisitions and foreign currency exchange rate fluctuations, was…

Hirsch Gift Inc. Hires Five Multi-line Representatives
December 30, 2015 at 4:37 pm

Hirsch Gift Inc., Houston, Texas, has hired five new multi-line representatives to join the supplier's outside sales team in January 2016. Scott Blankenship of Blankenship Marketing Group will represent Hirsch Gift Inc. in Arkansas, Oklahoma and North Texas; Sharon Wohlleber of The Integrity Sales Group will cover Louisiana and South Texas; Anne Piotter of Cannon…

Selling in the Zero Moment of Truth (ZMOT)
December 29, 2015 at 6:26 pm

Zero Moment of Truth (ZMOT) is about being there whenever and wherever your client might be receptive to your message. It used to be far less complicated to be in sales, especially in the promotional products industry. If you had the relationship, you were the clients' resource. Your marketing primarily consisted of sending a catalog…