Promo Products

The Image Group Acquires Thomas Marketing
August 30, 2018 at 1:59 pm

Jon Levine, Jim Nathanson and Jay Nathanson, owners of Toledo, Ohio-based The Image Group/Target Marketing, today reached an agreement to acquire Thomas Marketing of Richmond, Va., effective Sept. 1, 2018. “This acquisition is a great opportunity for our Mid-Atlantic region,” said Jon Levine, CEO of The Image Group. "By combining our unique strengths, buying power…

Prime Line Releases Gift Collection Catalog
August 30, 2018 at 1:25 pm

Prime Line, Bridgeport, Conn., the hard goods division of alphabroder, Trevose, Pa., has released its 2018 Gift Collection catalog in both print and digital formats. The 136-page Gift Collection catalog features 74 new items from Prime Line and Jetline, Prime’s value line. Product information for the new items is available now on www.primeline.com. “This is…

The Company Making Smartphone Accessories From Recycled and Plant-Based Materials
August 29, 2018 at 2:35 pm

Eco-friendly options like recyclable straws, canvas tote bags and reusable water bottles have become increasingly popular in the promotional space thanks to society's growing interest in environmental sustainability. At the same time, our dependence on electronics and technology has grown, too, and now those two lines have crossed. Since we're all charging items like smartphones,…

Stran Adds Andrew Hoydich as Senior Sales Executive and Business Development
August 28, 2018 at 2:15 pm

Stran Promotional Solutions, Quincy, Mass., announced the hire of Andrew S. Hoydich in the role of senior executive and business development to accelerate sales across the greater New York and New Jersey market. Hoydich brings to Stran more than 30 years of experience in the print and promotional…

How to Turn a Sale Into Repeat Business
August 28, 2018 at 2:03 pm

When you can turn a one-time promotion into repeat business every year, that’s a huge get in the promo industry. Martin Pahnke, owner/lead advisor for SWFL Marketing Group, Fort Myers, Fla., is especially fond of one annual promotion that his business does. He gave us the rundown here. Promo Marketing: Could you tell us about…

Branding an Entire City? Town of Mayo Teams With Kraft-Heinz for New Name
August 28, 2018 at 1:21 pm

We consider ourselves huge foodies here at Promo Marketing, so we have never needed to decide whether to give our allegiance to mayonnaise or Miracle Whip, as we would gladly gorge on both. In fact, any grub-related news can stimulate our stomachs, but if we were to stick to the debate on which of the…

PPPC Announces Management Restructure, New President and CEO
August 27, 2018 at 1:39 pm

The board of directors of Promotional Products Professionals of Canada (PPPC), Dorval, Quebec, today unveiled plans for a strategic management restructuring to help the association better serve and promote the promotional products industry in Canada. Effective Nov. 1, 2018, PPPC will close its office and outsource the full management of the association to association management…

Mahre: Why I'm Running for PPAI Board
August 27, 2018 at 11:09 am

The election period for the Promotional Products Association International (PPAI) board of directors is open now through Sept. 17. Bill Mahre, president of ADG Promotional Products, is up for a spot on the board. Here, he shares why he's running. Why am I running for the PPAI Board? I’m…

Beverage Brands Promotional Market: What to Know About Selling
August 24, 2018 at 1:11 pm

If there’s anything humans do particularly often and well, it’s drink things. Before you roll your eyes at the simplistic absurdity of that sentence, just think about it. Up to 60 percent of the adult human body is made up of water. While this contributes to many factors of our existence, it is perhaps most…

'Simpsons' Fans Can Buy Merchandise in Real-Life Kwik-E-Mart
August 24, 2018 at 11:40 am

Have you ever watched "The Simpsons" and dreamed of living in Springfield? You'd have the bulbous eyes, the job at the nuclear plant, your barstool at Moe's and your Isotopes fan gear. You'd probably do a good bit of your shopping at the Kwik-E-Mart, too. But, "Simpsons" fans don't have to magically transport themselves into…