Promo Apparel
October 23, 2018 at 10:16 am
Last week, NSYNC announced the launch of its latest merchandise collection in partnership with Epic Rights. While the iconic boy band might have split up in the early 2000s, its music (and throwback photos complete with the frosted tips hairstyle) will live on forever. But fans looking to expand their NSYNC memorabilia collections better order soon. There’s only three days left until the limited-edition collection goes bye, bye, bye...
October 18, 2018 at 12:59 pm
Dating back to the 2008 season, when they dropped the National League Division Series to Promo Marketing’s beloved Phillies, the Milwaukee Brewers have turned in mostly solid campaigns, with this year’s 96 wins garnering them their first division title since 2011. Not only are they inspiring pride among fans of small-market baseball as they contend…
October 16, 2018 at 1:54 pm
As tonight marks the start of the NBA regular season (let’s go, Sixers!), we here at Promo Marketing have entered our favorite time of the year, as all four major sports are now sating our enthusiasm for pulse-racing performances, upset victories and legacy-defining efforts. We mean no disrespect at all to hoops, hockey and gridiron…
October 15, 2018 at 1:26 pm
In the 10 days since its U.S. release, “A Star Is Born” has gotten a ton of praise, owing to critics’ and moviegoers’ esteem for the characters portrayed by Bradley Cooper and Lady Gaga. It's generated copious tears, thanks to its tale of love and loss. And it's led to considerable calls for merchandise to…
October 9, 2018 at 11:15 am
Delta Apparel, Duluth, Ga., announced that DTG2Go LLC, its wholly-owned subsidiary based in Greenville, N.C., has acquired substantially all of the assets of Silk Screen Ink Ltd., doing business as SSI Digital Print Services, a provider of digital print services, for $12 million. The acquisition is expected to increase the Delta's fiscal 2019 revenue by…
October 5, 2018 at 2:03 pm
The product selection is a masterclass in targeting a millennial audience through promotional merchandise. In addition to the usual T-shirts and mugs, there are embroidered snapback hats, ridiculous Cup Noodles costumes for people and dogs, a cleverly designed Top Ramen pillow and a giant Cup Noodles inflatable. But nothing compares to the neon sign...
October 4, 2018 at 12:33 pm
While CafePress announced that it will be acquired after steady revenue declines and employee cuts, Custom Ink has continued increasing its physical presence, opening a new location in the King of Prussia Mall, located just outside of Philadelphia and home to 22 million visitors a year...
October 1, 2018 at 2:08 pm
The lead-up has finally come to a head: CafePress has agreed to sell its business to San Francisco-based photo storage and printing company Snapfish for more than $25 million. The move seems like the logical outcome of a years-long decline as CafePress struggled to adapt to changes in Google search algorithms...
September 27, 2018 at 1:51 pm
Alternative Apparel, Atlanta, announced the launch of Alternative Youth, an eco-conscious collection of fashion basics for kids. The sustainability focused brand took its favorite retail-proven, adult styles and turned them into fun-sized styles for the younger set. “We are excited to introduce this level of fashion to youth apparel in the printwear market,” said Kevin…
September 26, 2018 at 2:12 pm
Target Decorated Apparel, a contract decorator based in Naperville, Ill., announced that Kevin Schardt has been appointed president. Schardt will assume the role previously filled by Target Decorated Apparel owner and chairman Steve Kanney. Prior to joining Target Decorated Apparel, Schardt served as vice president of operations and customer experience for Vantage Apparel. Previously, Schardt…
