Promo Apparel

Taylor Swift fans are a devoted bunch. Even the slightest criticism on social media is enough to draw the ire from the "Swifties." So, you can imagine how they felt when the merchandise they got at Swift's career-spanning "Eras" tour couldn't hold up to a simple wash.

AI technology is becoming more prevalent in the promotional product and apparel world, as AI-generated art and text becomes common. But, Levi's is taking things a step further into a sort of uncanny direction by "supplementing" human models with AI-generated models to showcase apparel online. Levi's announced the program, which is a partnership with Dutch…

Remember when Patagonia decided to put a pause on all direct embroidery on its products due to sustainability concerns? In April 2021, it felt co-branding garments would lead to forgotten items, a shortened lifespan, and ultimately textile waste. However, the company has recently decided to change course on this decision after finding a more responsible…

A Nando's restaurant in Richmond, U.K., is transforming itself for a "Ted Lasso"-themed event to celebrate its sponsorship of the fictional AFC Richmond on the show. The installment includes signage, printed products, and more.

Guy Fieri is flying dangerously close to the trademark infringement sun with his "Munch Madness" T-shirt, which parodies the highly proprietary "March Madness" logo. Fieri has plenty of parody apparel, so he clearly knows how to toe the line. Distributors can do that, too, but they need to be careful.

Costco's branded apparel, featuring both its own logo and that of its house brand Kirkland Signature, is the hot new product on social media. So, what makes this apparel so sought-after aside from being hyped up on TikTok? We took a look at the decoration to try to figure it out.

Like clockwork, after Silicon Valley Bank went down last week, people started selling branded products like cardboard boxes, wine tumblers, hats, and apparel on eBay for marked up prices, trying to capitalize on the meme-worthy moment and exclusivity.

ALDI is back with another ALDI Gear apparel drop. Their biggest one to date, it includes hats, socks, slides, sweatshirts, polos, and sweatpants. The line also includes accessories like drinkware, a fanny pack, an umbrella, and keychain quarter holder for its shopping carts.

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Sarah Goshgarian Unruh, CAS, has joined Sock101 as chief rainmaker (aka CRO). A former educator that joined the promotional product industry in 2008 as a distributor, Unruh has served the industry most recently as the vice president of business development at OrderMyGear. Before her role with OMG, she was the vice president of sales at…