Promo Apparel

Vietnam Tops U.S. Apparel Import Growth in January
March 9, 2016 at 3:56 pm

Data from the Department of Commerce's Office of Textiles and Apparel (OTEXA) showed that China is still the No. 1 importer of apparel to the U.S., but Vietnam recorded the most growth, with 17.2 percent, to 282 million square meter equivalents. According to Just-Style, imports rose 1.6 percent year-over-year to $6.63 billion. The volume of…

What's the Deal with Genderless Clothing?
March 9, 2016 at 3:52 pm

Last week, Zara launched the brand's new genderless clothing line. The collection, called "Ungendered," features 10 unisex pieces, like denim, shorts, sweatshirts, sweatpants and tanks. Launched under the TRF line, the online storefront features both male and female models wearing the same basic clothing pieces. Zara, however, is not the first brand to launch a genderless clothing line.…

What Millennials Want at Brand Events
March 8, 2016 at 4:38 pm

Many brands are making efforts to appeal to millennials. According to Forbes, this enigmatic generation makes up one-third of the U.S. workforce—53.5 million employees. So, naturally, many brands are trying to reach this young generation through advertising and products. According to Adweek, Splash, a creator of marketing software, used data to show what branded items…

Peyton Manning's Retirement Spurs Merchandise Sales
March 7, 2016 at 4:15 pm

After 18 seasons in the NFL, Denver Broncos quarterback Peyton Manning said that he will retire from the game. It's not a bad time for Manning to hang up his helmet. After all, his last game was a Super Bowl 50 victory, and he…

Did Donald Trump Photoshop White Model to Look Black?
March 4, 2016 at 3:29 pm

Most certainly. Various news outlets, including the The Huffington Post, reported that Donald Trump's campaign photoshopped a white Trump merchandise model to look black. The whistles were blown when Eric Ming, an employee on Donna Edwards' Senate campaign, noticed the photoshopping major faux pas on Thursday. He sent the following tweet, and reporters were off to…

SanMar Adopts PromoStandards Integration Guidelines
March 3, 2016 at 4:27 pm

SanMar, Issaquah, Wash., announced its launch of PromoStandards integration, an industry organization composed of distributors and suppliers focused on helping to improve technology's consistency for more efficient relationships. SanMar customers, including AIA Corporation, Geiger, HALO Branded Solutions, commonsku and Facilis Group, currently are working with SanMar to take advantage of its PromoStandards Inventory Integration. “Our goal is…

NBA Turns to '90s Nostalgia for Promotional Push
March 2, 2016 at 4:06 pm

The '90s have been making a full comeback lately in everything from fashion to television programming. Now, the NBA is following suit, attempting to capitalize on its nostalgic fan base with '90s theme nights and promotional products. SB Nation highlighted some of the throwback merchandise…

Promoting Higher Education
March 1, 2016 at 4:21 pm

College was an exciting time in my life. For me, a kid from suburban Central Pennsylvania, it was a time when I moved to an exciting city, made new friends from all over the country (and the world)…

Minor League Baseball Team Has a Promotional Hit
February 25, 2016 at 6:18 pm

The Fresno Grizzlies Triple-A baseball team tried something different during the season last year—they played one game as the Fresno Tacos. According to SportsLogos.net, the team sported Taco-themed uniforms to celebrate the team's annual Taco Truck Throwdown tradition, and they instantly became a fan favorite. Now, the team is…

H&M Gives 1M Euros in Prizes for Eco-friendly Ideas
February 25, 2016 at 4:52 pm

H&M is making an effort to create a more environmentally conscious apparel industry by rewarding startups with 1 million euros (approximately $1,102,695) in prize money for technological innovations that benefit the sustainable-apparel landscape. According to Fashion Times, the H&M Conscious Foundation—an independent organization to create positive change—hosted…