Paper, Packaging & Printing
The purpose of the venture will be to design and develop a fully recyclable and compostable cup for use in Starbucks’ 28,000 locations around the world. Each year, 600 billion paper and plastic cups are distributed globally, and despite reportedly accounting for only 1 percent of this total, Starbucks has decided to take initiative with the hope that other corporations will follow suit...
A Los Angeles judge has ruled against Starbucks and other big-name coffee sellers in a lawsuit filed back in 2010 by a not-for-profit group alleging that the companies were required to warn consumers about carcinogenic chemicals in their products...
The ongoing debate about whether or not legal marijuana businesses can advertise their business and how continues. As more and more states legalize recreational marijuana, and with Canada reportedly legalizing cannabis “within months,” the thought of how marijuana businesses will advertise their products or how dispensaries can promote their business is called into question. New…
As marijuana becomes legal in medical and recreational uses around the U.S. and abroad, lawmakers have been debating the way dispensaries will be able to market their products. Should they be able to market them like any other consumer product? Should they market them in a way that is careful not to appeal to minors?…
One day, Vistaprint found itself on the wrong end of a lawsuit and media firestorm after it sent pamphlets loaded with religious exhortations to a same-sex couple who had ordered wedding programs. Days later, Andrew Borg and Stephen Heasley, the couple in question, dropped the suit. It was all a mix-up, Vistaprint said, a misplaced shipping label by a third-party partner. All was forgiven. The internet, for the most part, moved on...
New legislation in Boise, Idaho, could be setting a tone for how the whole country recycles paper in the near future. The city is currently considering two possibilities: Raise rates, or stop the program completely. The reason behind this is across the Pacific in China. According to the Idaho Statesman, China is the most common…
While some products, such as tampons, are designed and packaged specifically for women, there are plenty of products that receive the same gendered treatment despite being relatively similar or even exactly the same. Take, for example, disposable razors and the so-called pink tax. While these razors look and work the same for men and women, ones that are pink and packaged specifically for women tend to cost more than those made for men...
Our friends over at Printing Impressions recently scored a lengthy interview with Mitchell Leiman, vice president of strategy and corporate development for Cimpress, parent company of Vistaprint. The whole thing is worth your time—there's some great stuff on mass customization technology, for example—but where it gets real interesting is when Leiman talks about Vistaprint's status as a hated rival...
Branding is essential. This isn't news to any of you, given your profession. A well-designed label or smartly placed display could make all the difference for a customer who doesn't quite know what they want. So, what does it mean when a store completely does away with any and all branding? Perfumarie, a perfume store…
There is a discernible trend in current brand redesigns toward packaging that employs bolder, freer displays of text and imagery. Chobani, seeking to differentiate itself within the crowded Greek yogurt market, looked to the past for its new design. Ditching colored text backgrounds, hyper-realistic images of fruit, and sharp capital lettering, the brand sought to…