Paper, Packaging & Printing

For a long time, themed kids' fast food meals were dominated by the Happy Meal. It became a catch-all term for neatly packaged meals that kids liked. Other restaurants tried, but nothing had the longevity or brand awareness domination of the Happy Meal. Burger King is trying its best, though, to face off against the…

Today is already a momentous occasion for one of Promo Marketing’s neighbors to the South, as more than 6 million folks are celebrating Maryland Day, the acknowledgement of the first European settlers’ landing in the then-Providence of Maryland. Come a little more than 15 months from now, though, the population could have even more cause…

'Tis the season for seasonings, apparently, thanks to Popeye's. Proving its poultry prowess, the renowned fried chicken chain endeared itself more to devotees on Tuesday, instituting an "Emotional Support" tenders meal that not only provides a comedic take on flyers’ frequent reliance on animals to ease their travel stress, but also shows that the company…

A week from today, the excitement emanating from children (and quite a few adults) all over the world will be irrepressible as they receive their Christmas gifts. To enjoy the seasonal endowments, most consumers will end up tearing away ample amounts of wrapping paper, with the act of opening often regarded as being as much…

Back in 2012, the Australian federal government lobbied hard to change the description of Pantone 448 C from “olive green” to “drab dark brown” after the country’s olive association expressed concern that being tied to the color would damage olives’ reputation. That's when it became obvious we had a forerunner for the title of “the…

Maybe I can place the blame on my occasional preference for formality, as I have always preferred using the “doughnut” spelling instead of the “donut” one. Quite aware of the power of effective branding, though, I will never knock the move by Dunkin’ Donuts to go for the colloquial version. However, I can question and…

Have you ever seen "The Town," the 2010 crime thriller that's set in Boston and ends in a climactic action sequence at Fenway Park? Well, strap in, because this story from the Boston Globe is like the real-life version of that, except it's about a promotional banner and it involves significantly less Ben Affleck...

The list of new tariffs includes a good amount of products that directly relate to the promotional products space, such as headwear, cotton and sport bags, and items tangentially related to the industry, like fruit, leather goods and machinery.

Debuting in 1940 and 1949, respectively, McDonald’s and Lego have essentially come of age together, with countless memories complementing the billions in sales that each generates annually. Though it experienced a sizable setback last year, the latter has built an amazing legacy through its product lines and is looking to acquire more clout for its…

EnvyPak recently announced a clear plastic envelope format that can reduce postage for marketers by as much as 57 percent. The company received a ruling from the U.S. Postal Service specific to this new clear envelope, which utilizes EnvyPak's proprietary manufacturing technology...