Management
The Legacy Group, West River, Maryland, announced the addition of New York City-based creative agency Harper + Scott as its newest distributor/agency partner. Founded by Michel Scott Cohen and Jon Alagem in 2014, Harper + Scott is a B-Corp Certified company focused on bringing thoughtful transparency to the branded merchandise and private label goods space.…
Amazon created games that incentivize increased productivity in 2019, with "swag bucks" as a reward, which can be turned into branded merchandise. But, now OSHA is saying that the programs lead to workers overexerting and possibly hurting themselves.
The Magnet Group, Washington, Missouri, announced the promotions of Gigi Robles to regional inside sales lead for the West Coast, and Angela Caldwell to regional inside sales lead for the Midwest states. Robles has been with The Magnet Group for more than 10 years. "Gigi's wealth of knowledge will…
We have all heard prospects and customers tell us “I will call you.” Let me tell you the definition of “I will call you.” “I will call you” equals “I will never call you.” In 1978 when I started Proforma, all I had was some business cards and an answering machine. My answering machine was…
Imagine quitting your job and risking it all to raise money, build a business plan on the fly, and create a company you believe can make a difference in people’s lives. Sound crazy? Well, that's exactly what the bold entrepreneur Calloway Cook did when he founded Illuminate Labs. The founder and active president of this…
Ask the Accountant… Question: I want to keep notes in QuickBooks Premier. How do I do that? Answer: For Customers, you can go to Customers > Customer Center. Highlight a customer, and you will see the transactions related to that customer – estimate, sales order, invoice. Click on one of these, and there will be…
There is clear consensus on the differing role and function of managers and leaders, and in the fact that organizations need both.
If having an in-house design staff is new to your print shop, know that hiring for a creative…
AAA Innovations, Norwood, New Jersey, announced that Debra Amato has joined the team as a regional sales manager. In her new role, Amato is responsible for sales revenue in North Carolina; Washington, D.C.; Maryland; Virginia; and Michigan. Amato joins the team from Brooklyn, New York, and brings with her…
As a content-focused digital marketing agency, we’re always interested in tools that can help us produce better work more efficiently. So, when ChatGPT came out last November, we started experimenting with the app right away. AI writing tools have been around for a while. We find they can be useful in writing short-form content for…