Management

This is what you clients want. This is what your staff wants. This is what your colleagues want. This is what baby boomers want. This is what millennials want. This is what my kids want. This is what my wife wants. This is a nearly universal truth. People want to be heard. Listen. Listening is…

In my last article, I wrote about the first type of business plan, which is really having no plan at all. The sad fact is that more than 90 percent of business owners and sales representatives have no real plan for their businesses or their lives. The second of the three types of plans is…

Skullcandy, the Park City, Utah-based headphone and audio accessory brand, announced the termination of a previously announced merger with Incipio LLC, instead opting to enter a new agreement with Mill Road Capital Management LLC. The agreement includes outstanding shares of common Skullcandy stock going for $6.35 per share, making the total approximately $196.6 million, according…

Great Place to Work and Fortune have named promotional products retailer 4imprint, Oshkosh, Wis., one of the 10 best workplaces in advertising and marketing. This marks 4imprint’s second year on that list. To build the list, Great Place to Work reviews anonymous Trust Index survey responses from Great Place to Work-certified companies in advertising and…

It’s not the product itself that provides value, but it is how the recipient uses and perceives it that influences branding and promotional efforts. You can assume that swag is a cheap and expendable marketing tactic, or you can leverage every impression possible and evoke valuable emotions in your customers and clientele by choosing the right…

OrigAudio, Huntington Beach, Calif., announced that it has opened a secondary location in Northern California on Aug. 1. The new office, located in Pleasanton, Calif., includes the addition of a five-person staff to focus on the company's growth and work alongside its original office. "With two offices in California and rapid growth in the future, OrigAudio…

Ask Melinda Durkee, co-owner of Proforma Durkee, and she will tell you, “At first I was very hesitant to consider Proforma, but now I think it’s one of the best things we’ve ever done.” After…

All business owners and sales reps know they should have a plan, right? We’ve all heard the saying, “If we fail to plan, then we are planning to fail,” right? There are three types of business plans, and in my next three articles I will address them. The first and most common type of plan…

A frequently asked question that I get at speaking engagements is, “What is your elevator speech?” Or, I’m asked to help someone craft an elevator speech. Here’s what I don’t like about elevator speeches: They’re canned. They are a one-size-fits-all recitation that’s not going to win anyone any business. It’s not that I’m down on being…

More than 100 technologists and business leaders will meet next week in San Francisco at the PPAI Technology Summit. This is largest-ever gathering of industry technology leaders. You can view the PPAI Technology Summit agenda here. The summit will include discussions on search engine optimization, security, project management and about a dozen other relevant topics, including industry…